Welcome to the Bottom Line Top Line Podcast with Carol Bartlett, Jol Hunter, and Chris Spurvey.
This week on the podcast, we dive into the roles of the CEO and the key areas on which the CEO should focus to ensure the overall success of the organization. We also talk about the difference between a CEO and a founder, succession planning, leadership challenges, key relationships CEOs should nurture, and so much more.
To learn more about the role of the CEO and get some insights about leadership, check out the full episode!
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Ensuring That Key Processes Are Working
The keyword is ensure—not do. Disciplined business processes are foundational to the organization’s performance.
Indeed, the set of business processes can be thought of as the engine of the organization. Ensuring that those processes are working may be simply a matter of determining and monitoring key performance indicators (KPIs). Regardless, the CEO must ensure that the processes are working and leading the organization toward achievement of its goals.
Identifying Key Relationships
Think of what relationships need to be managed the CEO must manage. Relationships are key in any size organization. In smaller organizations, a larger proportion of key relationships are managed exclusively by the CEO.
I encourage CEOs to think about those key relationships and assess whether they’re proactively managing them.
The more proactive they are in maintaining those relationships, the smoother things go when they encounter hiccups and the fewer hiccups there will be.
When you’ve shown what you can do for the client, your next offering to them can be of higher value and price.
The Importance of Building Solid Relationships
We have said many times that all businesses revenue comes from relationships. When you have a solid relationship with a client, you can be honest with that client and retain the business even when things aren’t going smoothly. And things don’t always go smoothly.
Strong relationships are critical for the long-term survival of any business.
To learn more about these topics, please listen to the episode.
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