Welcome to the Bottom Line Top Line Podcast with Carol Bartlett, Jol Hunter, and Chris Spurvey.
Today on the podcast, we talk about the principles we apply in assessing business development efforts. We also talk about ways that businesses can improve their development processes.
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Assessing Business Development Efforts
We businesspeople tend to come out of the gate strong but then, later, slip. Maybe we forget or skip some important elements of the process. Regardless, somehow business development stalls.
Having a process in which you continually assess and improve is an important element of business development.
Tapping into Your Network for Business Development
Another theme I have seen in business leaders is a hesitation to put themselves out there by talking to people in their networks. Perhaps this hesitation is related to impostor syndrome, in which people progress in their careers but still have self-doubt. They’re a little afraid. They’re not confident. And they hold back.
But when we connect powerfully and confidently to the market—including members of our own networks—we’ll attract more opportunities.
All Revenue Grows Through Relationships
Many times when I talk with people about this, they say, “That’s applicable to you. You’re in a service-based business.” But I believe that relationships are important in driving revenue for any business. And by business relationships, I mean all relationships—clients and customers, partners, investors, employees, and any other stakeholder.
Business flows through relationships.
To learn more about these topics, please listen to the episode.
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